From Global Exposure to Regional Impact: The Vision Behind a Growing Media Network
When Kusum Ganji returned from Australia to India, the move was not about relocation, but about redirection. With international exposure and a deep understanding of how media shapes perception, Kusum came back with a clear purpose: to build platforms that give visibility to businesses, communities, and voices across the Telugu states, while creating systems that generate both growth and meaningful impact.
As Managing Director of Telugu Tea Talks, Kusum became the anchor and front face of the platform, defining its tone, storytelling style, and public presence. His ability to connect with entrepreneurs on camera and translate their journeys into authentic, relatable narratives became a defining strength of the brand. Over time, Telugu Tea Talks grew into a trusted digital destination for business storytelling, producing 3,000+ business videos and supporting the growth of 1,000+ brands and entrepreneurs, many of whom found visibility and recognition for the first time.
While Kusum led from the front, the platform’s strength was built on a clearly defined leadership structure. Cecil Srungarapati, the Founder of Telugu Tea Talks, designed and managed the operational backbone of the platform, ensuring execution discipline, scalability, and consistency. Alongside them, Lavanya Ganji, as Managing Director, led client relationships and new business development, building long-term partnerships that sustained growth. This balance of vision, execution, and relationships became the foundation of the platform’s success.
With this foundation in place, Kusum expanded his vision beyond a single platform. He played a key leadership role in shaping a broader media ecosystem that includes Perfect Prime News, Middle Class Homes, and Spiritual Bharat. Each initiative serves a distinct purpose, ranging from fast-paced regional news to lifestyle-focused and value-based content, reflecting Kusum’s belief that media should address multiple dimensions of society, not just one.
One of the most significant milestones in this journey is Perfect Prime News, a digital-first news platform built specifically for Telugu audiences. Designed for speed, clarity, and accessibility, the platform witnessed exceptional traction immediately after launch. Within just 10 days, Perfect Prime News reached 28,000 followers and crossed 3 crore views, positioning it among the fastest-growing regional digital news platforms.
Kusum’s leadership, however, extends well beyond media and business. Long before the launch of Rice Bank India, he had already committed himself to social responsibility through the Caring Hearts Foundation. Through this foundation, Kusum actively supported an orphanage and contributed to the care, education, and overall well-being of numerous children. His involvement was not symbolic; it was hands-on and sustained, giving him a deep understanding of ground-level challenges faced by vulnerable communities.
The experiences and lessons from Caring Hearts Foundation became a turning point. Motivated to expand his social impact further and reach a wider population, Kusum initiated Rice Bank India. The idea was simple but powerful: ensure food security for underprivileged families through a structured and accountable system. Rather than treating it as a one-time charity effort, Kusum approached rice banking as an ongoing mission. Through coordinated planning and consistent execution, Rice Bank India has contributed to the distribution of 1,000+ rice bags, offering dignity and essential support to families in need.
From an NRI returning with intent, to a Managing Director shaping multiple high-impact media platforms, and a social leader committed to long-term community welfare, Kusum Ganji’s journey reflects vision guided by responsibility. His work continues to focus on building platforms that inform, empower, and give back in ways that create lasting value.
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