Mumbai, Mar 27, KNT: In a major achievement, the Tata Neu HDFC Bank Credit Card has surpassed the 2 million mark in cards issued, reinforcing its status as one of India’s most popular rewards credit cards. Launched in August 2022, the card has witnessed rapid adoption due to its seamless rewards ecosystem, transparent benefits, and strong value proposition for everyday spending.
The card has emerged as a leading choice among Indian consumers, capturing over 13% of the net new credit cards issued in the third quarter of the financial year 2024-25, according to RBI data. Its widespread popularity is driven by the extensive privileges it offers across categories such as groceries, fuel, fashion, electronics, travel, and financial services.
One of the key features contributing to its success is its seamless integration with UPI payments. With over 12 million UPI transactions processed every month, the card records spending of more than Rs 800 crore in this segment alone. Additionally, spending patterns indicate that groceries, fuel, and utilities account for nearly 30% of total transactions, establishing the Tata Neu HDFC Bank Credit Card as a top-of-the-wallet choice for many customers.
The card’s appeal extends to a diverse range of users, including students, homemakers, retirees, and self-employed individuals, thanks to an option that allows customers to avail of the card against a fixed deposit. High-value purchases in premium categories such as electronics and jewellery further reflect the strong trust and preference among discerning consumers.
Gaurav Hazrati, Chief Business Officer, Financial Services at Tata Digital, hailed the milestone as a reflection of customer confidence in the product. “At Tata Digital, we are committed to revolutionizing the credit card experience by making benefits more rewarding and transparent. Crossing 2 million Tata Neu HDFC Bank Credit Cards issued is a testament to the trust our customers have placed in NeuCard. We will continue to enhance the experience and offer greater value to our growing community of cardholders.”
Parag Rao, Country Head – Payments, Liability Products, Consumer Finance, and Marketing at HDFC Bank, echoed similar sentiments. “As India’s leading card issuer, we focus on creating tailored solutions for every customer segment. The Tata Neu HDFC Bank Credit Card, with its digital-first approach and strong rewards structure, has transformed everyday spending into rewarding experiences, making it one of the most sought-after co-branded credit cards in the country.”
Offering up to 10% back in NeuCoins on non-EMI spends via Tata Neu, up to 5% back on Tata partner brands, and 1.5% back on non-Tata transactions, the card provides significant savings and benefits. Additional privileges such as complimentary domestic airport lounge access and IHCL Silver Membership further enhance its appeal.
Available in both RuPay and Visa variants, the Tata Neu HDFC Bank Credit Card continues to set a benchmark in digital payments, catering to the evolving needs of modern consumers across India.
