Srinagar, Mar 27, KNT: English Browne India Ltd. (EBIL), a premium luxury hygiene brand, has officially marked its entry into Kashmir with a commitment to transform hygiene standards and generate employment opportunities for the region’s youth. The company plans to invest Rs 100 crore over the next five years to introduce cutting-edge hygiene products and create 500 jobs in the Valley.
As part of its ambitious expansion, English Browne has unveiled two groundbreaking hygiene solutions—the World’s First Sanitary Pad Protection Kit and the World’s First Babies’ Diaper Protection Kit. These patented innovations aim to enhance hygiene, comfort, and protection for women and infants, setting new benchmarks in personal care.
“Our vision is to not only introduce high-quality hygiene products but also empower the people of Kashmir with better health and employment opportunities,” said Waseem Raja, Head of Business Kashmir at English Browne India Ltd. “By investing significantly in this region, we are reinforcing our commitment to improving hygiene standards and making a tangible difference in people’s lives.”
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To ensure better accessibility and engagement with local communities, English Browne has set up two offices—one in Srinagar and another in Anantnag. The company has also pledged that if business growth remains steady, it will establish a manufacturing unit in Kashmir, creating further employment and economic opportunities for locals.
Unlike conventional sales teams, English Browne has rebranded its workforce as “Hygiene Ambassadors of Kashmir,” emphasizing its mission of promoting better hygiene awareness across the Valley.
Narinder Singh Ball, Head of J&K at English Browne India Ltd., highlighted the company’s broader vision. “We are not just bringing products; we are investing in the future of Kashmir. Establishing physical offices here is only the beginning. Our goal is to ensure that premium hygiene solutions reach every household while also fostering economic growth.”
The company’s expansion aligns with its long-term strategy of integrating into the local economy and addressing the specific needs of Kashmiri consumers. With its premium hygiene products and employment initiatives, English Browne India Ltd. is set to redefine hygiene standards in the region.
For more details, interested individuals can contact 8595913714.
About English Browne India Ltd.
English Browne India Ltd. is a leading premium luxury hygiene brand known for its innovative, patented hygiene solutions. With a focus on quality, comfort, and protection, English Browne’s products are designed to meet the diverse needs of individuals, elevating hygiene standards and empowering people to lead healthier, more comfortable lives.
