In an industry obsessed with image, Nikki Jzo is building something that lasts: infrastructure, opportunity, and a path for real talent to win.
Before she became one of Atlanta’s go-to casting powerhouses, Nikki was in the game herself—as a dancer. That wasn’t a phase. It was her training ground. It gave her the instincts to spot star power and the street sense to earn trust.
“Even after I left the stage, my phone kept ringing,” she recalls. “People knew I could get the right women in the room. That’s how it started.”
From a small hometown crew of four to a full-fledged agency with a national footprint, Nikki’s brand has exploded. Her company, Baddie Castings, has booked talent for everyone from BET and VH1 to 21 Savage, Yung Nudy, and Black Youngsta. After the pandemic, she helped relaunch King of Diamonds Atlanta by recruiting more than 2,000 professionals—a move that signaled just how wide her reach had become.
But Nikki’s roster isn’t about popularity—it’s about passion.
She personally works with new talent, helping them with everything from promotional materials to professional headshots. Her goal? Make sure every woman she signs shows up ready to own the room.
“Drive is the difference,” Nikki says. “If someone comes in hungry and focused, I’ll get them right.”
The results don’t lie. At Saturday Night Live, a recent Birthday Bash afterparty hosted at KOD and powered by Baddie Castings, the energy was electric. With Big Boogie, YK Niece, and the AMG Twins performing, Nikki’s team made sure the production ran smooth from start to finish.
What sets her apart isn’t just her hustle—it’s how she scales it. Nikki doesn’t just go off gut feeling. She tracks data, adjusts strategy, and keeps her business growing while staying grounded in her values.
Take her Bottle Girl Bootcamp, for example—a signature training program that teaches women how to move with intention, build personal brands, and turn presence into power.
“It’s about turning looks into leverage,” Nikki explains. “I want women to win—and know exactly how to do it.”
Her journey hasn’t been without hardship. She’s dealt with betrayal, gatekeeping, and the kind of setbacks that might break someone else. But Nikki used the lessons as fuel.
“I’ve learned not everyone’s in it to build,” she says. “Some people just want the benefits. I’m not here for that—I’m here to lead.”
And her vision is only expanding. Nikki is rolling out boutique casting services in new cities and launching training initiatives in emerging markets nationwide.
Through it all, one thing keeps her grounded: her daughter.
“She’s watching me,” Nikki says. “So I’m showing her how to build something real, something that lasts.”
Nikki Jzo isn’t just casting models—she’s crafting a movement. For nightlife. For women. For the future of talent.
