Srinagar, June 10, 2025 —As the trend of working from home continues to grow, many individuals—especially women and students—in Kashmir are finding new ways to earn income without stepping out of their homes. One such opportunity gaining momentum is reselling customized gift items, a business model that allows people to sell products made by local manufacturers and creators.
What is Reselling?
Reselling involves promoting and selling products made by others, particularly manufacturers or small businesses. In the customized gifts market, resellers do not need to stock inventory or own production units—they simply take orders from customers, pass them to the maker, and earn a profit margin in between. It’s a low-investment model ideal for beginners in business.
Customized Gifts in Demand
Personalized products such as LED photo frames, Nikkah Namas, custom mugs, photo bottles, keychains, wallets, and name pens are always in demand for birthdays, weddings, anniversaries, and religious occasions. This makes customized gift reselling a profitable and sustainable business idea.
Popular Custom Gift Makers in Kashmir Valley
Here are some of the top manufacturers and customization businesses that allow reselling:
Known for their stylish gift combos, LED photo frames, and personalized accessories, Lovely Creation supports resellers by offering attractive wholesale rates and high-quality finishing.
2. Pen and Flow
Pen and Flow, a handmade calligraphy page run by Urmi Zehra, a young student from Budgam, Kashmir, has taken social media by storm.
Specializing in elegant Islamic-themed Nikkah Namas and wedding gift items, this business caters to a niche audience and is ideal for resellers targeting the Muslim wedding market.
A printing and crafting hub offering custom photo frames, mugs, and printed gifts in bulk. They are well-known for delivering quality products with a professional touch.
Why Reselling Works
• No upfront investment in machines or materials
• Flexible working hours from the comfort of your home
• Growing demand for personalized gifts year-round
• Support from local businesses that offer fast shipping and customization
While talking with Sheikh Asif, founder of Lovely Creation, he
“We currently have more than 50 girls who have been working with us as resellers for over a year now. Many of them are homemakers and students who are now financially independent by simply managing orders from home.”
The model is simple but effective. Manufacturers take care of making the products and shipping, while resellers focus on marketing and customer service. This allows even those with no prior business experience to step into the world of entrepreneurship.
With just a smartphone and social media access, anyone in the Kashmir Valley can start reselling customized gift items today. As more people look for meaningful and personalized gifts, this work-from-home business model is proving to be both creative and profitable.
Interested in reselling? Start by contacting local businesses like Lovely Creation or The Nikah Corner and become a part of Kashmir’s growing gifting economy.
