Pen and Flow: Budding Calligraphy Brand from Kashmir Captivates Thousands Online
Budgam, Kashmir — In a remarkable showcase of talent and determination, Pen and Flow, a handmade calligraphy page run by Urmi Zehra, a young student from Budgam, Kashmir, has taken social media by storm. Specializing in intricate Urdu and English calligraphy, the page has amassed an impressive 36,000 followers on Instagram in just five months.
Urmi Zehra, the creative force behind the brand, started Pen and Flow as a passion project to share her love for traditional art forms and handwritten aesthetics. What began as a personal expression of creativity quickly turned into a growing community of art enthusiasts who admire her delicate penwork and soulful lettering.
Each piece from Pen and Flow is handmade with care, blending classic styles with a modern touch. From poetic Urdu verses to elegant English quotes, Urmi’s calligraphy reflects not just skill but also deep cultural resonance — a celebration of language, identity, and craftsmanship.
In a region known for its artistic heritage, Pen and Flow is emerging as a fresh and inspiring voice in the creative space, especially notable for being female-led in a traditionally underrepresented field. As her audience continues to grow, Urmi Zehra hopes to expand her work into workshops and custom art pieces that bring people closer to the beauty of handwritten expression.
For more, follow @pen_andflow on Instagram and witness the art that’s connecting Kashmir to the world — one graceful stroke at a time.
